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ITERATE   Rapid Prototyping                 Hi-fi Wireframes                                         User Testing     https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506186174145-NVZRY9M0LP0THRW3V465/SELLER.png Etsy Custom https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506186152938-BJMJFYYX6K6GJALCUECJ/BUYER.png Etsy Custom https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506186682816-NGCT2XW90V8MZ44TONJ0/test+-+e.png Etsy Custom https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506187110350-YUWRY2LM43SHM6X04R7G/ETSY+FALL.png Etsy Custom - TEST   Visual Mockup                                   Content Strategy                                           User Testing     https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506187967857-5ATU8MVTDY6R4SSJEZAJ/ETSY.png Etsy Custom https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505530486217-REU3A6Z8JGGH4RMY0ZWW/Etsy+banner.png Etsy Custom https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505338652513-RZ58G5MTYDOIL7G3QHX3/o+image.png Etsy Custom https://www.marinaheaneyux.com/welcome daily 1.0 2022-04-12 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/de4e80b4-a538-46d9-ba55-80313cb0d911/northwell.png MARINA HEANEY | UX - NORTHWELL HEALTH UX STRATEGY AND ROADMAPPING https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1625184775974-8MTSPXHGH0SWFDMHPYXR/Untitled_Artwork+4.png MARINA HEANEY | UX - BLUSH UP A RESPONSIVE CONSUMER-FACING BEAUTY MARKETPLACE https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1625184293659-Q84Z37DR5PVB7BWIOLSQ/Slingshot+header.png MARINA HEANEY | UX - SLINGSHOT HEALTH A RESPONSIVE DUAL-SIDED HEALTHCARE MARKETPLACE https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505519360089-OA75HC38EOAYK1FT7H6J/Etsy+Cover+photo.png MARINA HEANEY | UX - ETSY CUSTOM A CASE STUDY https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505425625547-84H7FCMSR7AIH9DZCM5Z/Group+3.png MARINA HEANEY | UX - DISCOVER INTERVIEWS COMPETITIVE ANALYSIS PERSONAS https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505353158433-BKRD3WGC1DNCCRCOSYMD/ITERATE.png MARINA HEANEY | UX - ITERATE FEATURE PRIORITIZATION WIREFRAMES PROTOTYPES https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505353289583-STNGJCUR113AGAF1W8F5/TEST.png MARINA HEANEY | UX - TEST MVP USER TESTING SITE ANALYTICS ITERATIONS https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505425642944-EX7WQHUVVDDHK4FES2RC/Group+4.png MARINA HEANEY | UX - IDEATE BRAINSTORMS DESIGN WORKSHOPS SKETCHES FLOWS https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505452381427-R3XCC7RYIWTTD0RJFEOC/hf.png MARINA HEANEY | UX - HIGH FIDELITY Some projects require a stronger visual emphasis, so higher fidelity wireframes or full visual mockups with unique and delightful design elements are necessary. These tasks can be accomplished by design tools such as Sketch, Photoshop and Illustrator. These tools are also useful when creating the look and feel of a product. https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505452368466-KDADTZQ63QSYDEOGEQW6/lf+.png MARINA HEANEY | UX - LOW FIDELITY I like to begin the ideation portion of my process by sketching with pen and paper. After creating a paper prototype, I use wireframing tools like Balsamiq and Marvel to test early iterations. This practice helps to flesh out the design and can account for steps and screens that may have been missed in the site-mapping and user-flow process. https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505452394359-GHNS7N4JGB457K9BG3KD/Prototyping.png MARINA HEANEY | UX - PROTOTYPING Paper prototyping is done at each stage of my design process. I use inVision for rapid, low and high fidelity testing in order to test site navigation, information architecture and simple user interactions. Once the design has moved into the visual mockup stage, I use Principal to show more complex interactions and After Effects for delightful animations. https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505770519894-84PONXB4OGTYKIEHW7IV/IMG_5014.JPG MARINA HEANEY | UX https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1625177067917-YLU3HQFC7TF4S4BMKI0R/Untitled_Artwork+3.png MARINA HEANEY | UX https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1625190916099-FFACESZ4KHQQAW5XTQSY/Untitled_Artwork+7.png MARINA HEANEY | UX https://www.marinaheaneyux.com/blushup-1 daily 0.75 2021-07-02 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505448370384-HPYRXNPB064GJGDEFD2S/PROCESS+BANNER.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505448558551-3RNHCEGFF8MN4IW29PLM/OUTLINE.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505448775306-MB6WW81FH4J2Z8DG451S/Final+Presentation+-3.png Blushup - DISCOVER Competitive Analysis Comparative Analysis User Interviews Persona Development https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505449332465-278UWC7EN09JREJ5RUGE/COMP.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505450079125-U644ZMXV6O67UWFZ1JJ0/INTERVIEWS.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505451964180-Q8K4BZUEVZ23X9WN155M/PROBLEM+STATEMENT.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505450691531-3SNW80HY7DHIPVBDFJWG/Primary+Persona.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505450691529-GE6SFLDJNMSRIMHYTY8V/Secondary+Persona.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505450700645-OLTXNVJX1XP8GLGTHDYZ/Tertiary+Persona+Copy.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505493396655-6WZWV5GJKGN5UDH55PXY/FullSizeRender.png Blushup - IDEATE Sketching Low-fi Wireframes Mid-fi Wireframes Rapid Prototyping/User Testing User Flows https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505452755546-ITOSXAKWDHNO6MH963DS/IDEATE.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505454847259-LYW69LPFEGF5TLG6A469/low%2Bfidelity%2B%281%29-page-001.jpg Blushup MOBILE FIRST - iPhone was our users' preferred device. https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505497344476-084GIMLFR7XBLDMQ0P9X/Blush+up+user+flow++Copy.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505494231741-7Z3GUOVRB91PLY4U0522/Midfi.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505497324054-BKY66M96SSLF4R10K45C/Blush+up+user+flow+.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505495661902-9C28RZ6BGOUIUFPT3AFA/Final+Presentation+-8.png Blushup - ITERATE Field Research User Interviews Heuristic Analysis Hi-fi Wireframes https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505495871614-LAU36R79PISZHF1IY1W6/iterate.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505506602059-CQG6QVVKUNPKT2FX41EV/Final+Presentation+-10.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505506601293-4NQ35SZ7BTBI4GS73RJK/Final+Presentation+-11.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505506600586-CNCQCQM5M79HF7UOLVBY/Final+Presentation+-12.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505506599949-P6ZV6O1PWX797E99D8R9/Final+Presentation+-13.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505500323010-W2I8LM42LUY6TUZPJ9EX/credo-beauty-store.jpg Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505500110906-VDK1UHN08DAOQ744QU7R/info.png Blushup https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505503105445-XMBAJ3KB3O4ZKXWJAXUD/Main.png Blushup - 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BLUSHUP https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505321000936-32P82H0YSZE3D7CNKILT/IMG_5014.JPG HOME https://www.marinaheaneyux.com/discovergist daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506312629435-CVZZZ26KPYXASI1EG2J0/IMG_5062.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506313664605-EFOE5AWJDPXEOVKJZAXS/problem+statement+-+gist.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506305964247-43LXSX0Y8HDY7FDA1ZE5/context.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506308553498-YAESH5T85UQQGN8ULWA7/screener.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506313091477-N3DMC3EFF7IFH25RR5DH/4.3+Persona_Primary.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506313091438-AQ18BRZMSF7RU2ID3ZI0/4.4+Persona_Secondary.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506311954581-VTFIY69VDHM4EFBV5ARX/i+statements.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506311972662-0KXV41C9ANZWUWT15K7A/interview+info.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506305469306-68TM7P6ZQCU53FRXT5LS/P5+Deliverables.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506305468407-RZGN5CGLMHPLOEU31VU1/P5+Deliverables-2.png discover-gist https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506305468061-2MDC3HR7BN4UJYNDYL1C/P5+Deliverables-3.png discover-gist https://www.marinaheaneyux.com/discover-1 daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506303015934-TXT98MVUD65NNK0GMZNX/discover-gist.png Copy of DISCOVER https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506303803673-F9S4ZAJUK4BNWF6B8USM/discovercp-gist.png Copy of DISCOVER - DISCOVER   Contextual Inquiry Competitve Analysis Technical Research                     User Research                                                             Personas   https://www.marinaheaneyux.com/summary-gist daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506302766719-RBNU1M0DGJ30S3WJDGFO/process-gist.png Summary - gist https://www.marinaheaneyux.com/aiterate daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505495661902-9C28RZ6BGOUIUFPT3AFA/Final+Presentation+-8.png A.Iterate - ITERATE   Field Research                                   User Interviews                               Heuristic Analysis                                                             Hi-fi Wireframes   https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506374185340-EQD0L0YKU0431GD9YNOB/iterate-gist.png A.Iterate https://www.marinaheaneyux.com/ideate-2 daily 0.75 2017-09-28 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506373257341-3OHND7AO02071OG87WX5/ideate-gist.png Copy of IDEATE https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506623156335-992EH9X3I17LE9B1V2A7/ideate+banner.png Copy of IDEATE - IDEATE Sketching                                                     Low-fi Wireframes   Mid-fi Wireframes         Rapid Prototyping/User Testing User Flows https://www.marinaheaneyux.com/a-ideate daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505454847259-LYW69LPFEGF5TLG6A469/low%2Bfidelity%2B%281%29-page-001.jpg A. ideate MOBILE FIRST - iPhone was our users' preferred device. https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505497324054-BKY66M96SSLF4R10K45C/Blush+up+user+flow+.png A. ideate https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505497344476-084GIMLFR7XBLDMQ0P9X/Blush+up+user+flow++Copy.png A. ideate https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505494231741-7Z3GUOVRB91PLY4U0522/Midfi.png A. ideate https://www.marinaheaneyux.com/g-ideate daily 0.75 2017-09-25 https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506355597316-9KQ5GIJYCDQWCCVQS9CO/5.2.2+Spec+Doc_User+Flow+1.png G ideate https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1506355616659-HCK51GKMMKKKMOQRU88I/5.2.1+Spec+Doc__User+Flow+2.png G ideate https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505454847259-LYW69LPFEGF5TLG6A469/low%2Bfidelity%2B%281%29-page-001.jpg G ideate MOBILE FIRST - iPhone was our users' preferred device. https://images.squarespace-cdn.com/content/v1/596512beb11be1f49d583946/1505494231741-7Z3GUOVRB91PLY4U0522/Midfi.png G ideate